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Commentary: Faking it on Facebook
 
by Jennifer Litz

An institutional foodservice giant is using social media to bring its mascot to life — literally. But will it work?
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NEWS HEADLINES
Guest Experience: Consumer survey: Brand loyalty high despite declining visits
Operations: FDA hydrolyzed vegetable protein recall grows in scale
Pizza Hut: Yum! shares reach two-year high
Business Strategy and Profitability: Pizza most searched-for food on GPS
Marketing and Promotion: Marketers ignore growing Hispanic population, survey says
Domino's Pizza: Domino's gives free pizza for fire safety
Health and Nutrition: NY lawmaker proposes salt ban in restaurants
More News Headlines
FEATURE STORIES
•Best of NY Restaurant Show
•Menu engineering 101
•Topio's rise to the top
•Pizza food truck looks to blanket Midwest
More Feature Stories
FEATURED PRODUCTS
•Webinar: The restaurant sustainability cycle: How responsibility translates to quality
•Features of the Roto-Flex Pizza Oven
•Toppings
•Restaurant Digital Signage ROI: Finding the break-even point
PHOTO GALLERIES
•Steps to energy management
•Western Expo 2009: Equipment
•Western Expo 2009: Food & beverage
•Shoes for Crews offers slip-resistant footwear for foodservice employees
More Photo Galleries
ALSO ON NETWORLD ALLIANCE
•NY lawmaker proposes salt ban in restaurants   FastCasual
•Johnson Gray to provide Wolfgang Puck Express PR   FastCasual
•FDA hydrolyzed vegetable protein recall grows in scale   FastCasual
•FDA hydrolyzed vegetable protein recall grows in scale   QSRWeb
•NY lawmaker proposes salt ban in restaurants   QSRWeb
•Dunkin' Donuts returns to St. Louis market after 10-year absence   QSRWeb
•Second national menu labeling bill introduced
•Domino's diversifies board of directors
•Pizza food truck looks to blanket Midwest
•Menu engineering 101
•Domino's recipe revamp pays off in Q4 traffic
•Fla. unemployment compensation tax cut passes
•Pizza Hut's $10 deal: false advertising?
•Best of NY Restaurant Show
•Nestle completes Kraft Foods' frozen pizza acquisition
•Senate passes $15 billion jobs bill
 
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